Breaking new ground in the energy sector

SLB

Breaking new ground in the energy sector

SLB needed their new branding and positioning unveiled at a crucial investors conference in New York City. MCI worked closely with SLB to ensure that, across three days, attendees and investors were literally brought into this world of innovation, vision, and commitment to a balanced future.

Brand SLB

Industry Tech, Energy

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Our team worked with SLB on a crucial repositioning project for their transition from an exclusively energy company to one of tech and innovation within the energy sector, and so, vital information about this needed to be communicated throughout the event. SLB needed a flagship conference that signifies and achieves a true perspective shift. MCI’s role in this event helped to achieve this goal, as well as cultivate and drive communications and belief among 180+ investors, press, and of course SLB themselves.

As a team, we were focused on ways we could use technology, storytelling, and other avenues to elevate the experience. All of SLB’s global leadership were presenting at this seminal event, and our team were there to ensure each speaker felt confident and the information they were sharing with this niche audience would have the most impact. From virtual product demonstrations via VR headsets, to fully immersive digital walkways, we took every opportunity to truly bring people into the ‘ground-breaking’ world of SLB.

A notable result was attendance, not just during the event but afterwards. All investors and delegates stayed for the entire duration of the event, attending the afterparty to find out as much as possible about SLB’s technology, and ambitions for the future. This was a clear indicator that the experience we had created had real value among its usually time-pressured attendees.

Keeping value in mind, one impact which stands out is that SLB’s share price increased after the investors conference. The client reported to MCI that they immediately saw the benefits from the content choices that were made and the impactful storytelling that was threaded throughout.

MCI created a living sense that the audience was traveling beyond the present and into the future, sharing in the vision rather than being presented with it. Many of the bespoke branded assets and concepts were put into their brand guidelines going forward as this was the first time the brand had been adapted in a tangible and digital environment. Throughout the event attendees were always shown how SLB are GOING FURTHER.

Here is a standout piece of client feedback we were especially proud of, received after the conference.

“When we made the choice to go with you many months ago, we were attracted to your enthusiasm, and above all your collective and individual desire to be personally invested in our project. We wanted to create an amazing day and a memorable experience for all our guests and for ourselves. For us, it meant selecting a team that saw this as more than just another contract award.

Through the last few months, we have challenged ourselves and challenged you, we have thought up new ideas, have further refined what we thought was good enough— just to explore how to make great…even greater. We tweaked, enhanced and often times we cut and dropped. But through it all you were patient, accommodating and above all a joy to work with.

On behalf of the entire team at SLB, I want to pass our thanks and appreciation to MCI. Your professionalism and dedication to what you do is a credit to your company and to each of you and individuals. Thank you once again and we hope to work with you again in creating amazing experiences.”