Embracing inclusivity in the events industry: A call to action

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In recent years, the conversation around inclusivity has gained significant traction across various sectors. We learnt about the positive impact of inclusive practices on organisational performance and – if we are lucky - experienced that diverse teams are more innovative and better at problem-solving. Despite this, many industry events remain inaccessible to a significant portion of potential participants, particularly those with caregiving responsibilities.

Our Director of Operations, Association Management & Consultancy Services, Nicole Leida shares her perspective as a call to action for the events industry.

As a solo mother by choice, I frequently face a challenging dilemma: attend industry events or stay home to care for my young son. This situation highlights a broader issue within the events industry: the need for greater inclusivity. When events are scheduled exclusively in the evening or require overnight stays without provisions for children, they inherently exclude those who cannot easily leave their family responsibilities behind. This is not just a personal frustration but a reflection of a systemic issue that affects many.

Inclusivity in the events industry is not merely about fairness; it's about enhancing the quality and reach of our events. When events are designed with inclusivity in mind, they not only accommodate a broader audience but also foster a richer, more diverse exchange of ideas. I have just returned from Barcelona where we hosted the 42^nd ESCRS Congress and it was great to see many attendees with their children.

Whilst there are several considerations to bear in mind, especially in the context of medical events, attending work events with children should be an option open to all.

Solo parents and others with caregiving responsibilities often find themselves excluded from professional development opportunities due to the current event structures. This exclusion can impact career progression and limit industry representation. If we are to set a precedent in best practices for our clients and the industry, addressing these barriers is essential.

At the ESCRS Congress, a creche was provided together with a separate lactation room. There are of course many models that organisers could consider, but I don’t think it can get better than this fully funded, inclusive offering that brought these facilities free of charge to all attendees.

So, what can we do to ensure we lead the way for a more inclusive industry?

Hosting events during the day or offering hybrid formats can significantly improve accessibility without breaking the budget. Hybrid events continue to be popular as they offer flexibility and broaden participation. Daytime events are particularly beneficial for those who have evening commitments, while hybrid formats allow for remote participation without requiring overnight stays.

Providing on-site childcare can make a substantial difference and allow women and solo parents to fully engage with the on-site experience. By partnering with local childcare providers or setting up a dedicated area for children, event organisers can ensure that attendees with young families can participate more fully.

Implementing family-friendly policies, such as allowing children in some areas or offering family accommodation options, can make events more accessible.

I will not undermine the importance of building support networks within the industry as this can help address individual needs. I’m lucky to work for an employer who values diversity and offers flexibility to all talents as our unique circumstances are not only accepted but also appreciated.

Several studies suggest that such networks provide valuable resources and emotional support, making it easier to balance professional and personal responsibilities.

Designing events with diverse needs in mind must become second nature to ensure a more inclusive environment.

The events industry stands at a pivotal moment where the choice to become more inclusive is both a moral and strategic imperative. Embracing inclusive practices not only enhances event accessibility but also sets a positive example for clients and the broader industry. For solo parents like myself, a more inclusive approach would mean the ability to participate in industry events without having to sacrifice family time or professional growth.

By adopting these recommendations, the events industry can lead the way in creating a more equitable environment where everyone has the opportunity to contribute, learn, and succeed. This shift will not only benefit individuals but also enrich the industry as a whole, driving innovation and ensuring that our events reflect the diverse world in which we live.

MCI UK

Nicole Leida ~ Director of Operations, Association Management, MCI UK

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