MCI UK Invests in the Future with Three Senior Hires to Enhance Strategic Delivery and Growth

London, UK – MCI UK, the creative events and marketing agency, is thrilled to announce the addition of three senior hires to its award-winning team. These strategic appointments are set to bolster MCI UK’s capabilities in business development, operations, and engagement, driving growth and delivering exceptional value to new and existing clients.

Patrick Howells joins MCI UK as the Director of Business Development. With a distinguished career as the former Managing Director of The fresh Group and more recently with the team at People Activation, Patrick brings a wealth of experience in expanding market reach and fostering client relationships. His expertise will be instrumental in introducing MCI UK’s innovative solutions to new brands, organisations, and sectors across the UK. This strategic move aligns with MCI UK’s vision to be a creative force for change, building on its successful delivery for clients in the Pharma, Healthcare, and Technology sectors, including Adobe, IBM, and Blackrock.

Patrick commented, “I have experienced and learned much over the past 20 years in the creative events and communications industry and one thing still remains true – people make the difference, and clients want to work with the best people out there. I believe MCI UK is a sleeping giant; we have the restless curiosity and flexibility of a start-up backed by the supportive breadth and depth of a global powerhouse. Everyone at MCI UK is genuinely passionate about creating amazing work for clients and for each other. I feel supercharged and honoured to be part of this team and embarking on delivering the next stage of their growth with them.”

Nicole Leida has been appointed as the Director of Operations, Association Management and Consultancy Services. Nicole’s extensive background includes her role as Head of Conference and Events at the National Cancer Research Institute, where she led the strategic development of events and educational activities, implemented robust digital programs, and secured global press coverage. At MCI UK, Nicole will focus on optimising account operations and ensuring the delivery of cohesive, high-quality services. Her strategic and streamlined approach is expected to drive greater efficiency and success in achieving MCI UK’s goals.

“I am delighted to have joined MCI and support key accounts during this pivotal moment in their growth. I look forward to contributing my expertise and skills to help them achieve their goals and to also offer my support to other association clients at MCI. Together, we can drive meaningful progress and innovation in our industry,” said Nicole Leida.

Eileen Law joins as the Head of Engagement and Communications. Eileen’s impressive career includes roles at AMEE - The International Association for Medical Education and Media Group - DC Thomson. At AMEE, she spearheaded strategies to promote the association’s activities, launched new membership systems, and significantly increased membership engagement. Her experience in managing marketing strategies, brand communication, working with diverse stakeholders and digital campaigns will be invaluable in enhancing MCI UK’s engagement and communication efforts for association clients.

Eileen commented,  “Joining MCI UK opens up an exciting opportunity to elevate engagement and enhance communication strategies for our clients. By leveraging the agency’s expertise, associations can focus on their core missions while achieving strategic goals more effectively. Our team is dedicated to delivering timely, effective, and professional solutions that cut through the noise and foster meaningful connections, driving impactful results.”