A leading pharmaceutical company needed an agency to help organise their Kick Off meeting for 2023. With an already established relationship with the client, we discussed how MCI could help them push this Kick Off further than what was expected. We knew that they had the opportunity to dial up the morale and the excitement within the teams, and truly make this event one which stood out.
Ahead of the event, we asked registrants to submit a 30-second video to tell us why they said ‘yes’ to working in healthcare or, more specifically ‘yes’ to working for the company they work for. These videos were used in between the sessions, designed to constantly remind the audience of the passion and commitment individual shave to their roles and to promote a sense of pride in what they do. We also recruited some representatives to act as facilitators for the event. Their involvement began several months ahead of the event, filming a teaser video in a Carpool Karaoke style following their drive to the conference while they discussed their reasons for pursuing their careers, their hoped outcomes from the meeting, and some actual Karaoke!
