HSBC Cities of the Future
Using financial graphs and urban design mapping as inspiration, we created an immersive, connected environment – a reflection of a smart ecosystem. This event positioned HSBC as the facilitators of collaboration and the enablers of innovation.
Connecting Future Citizens to their Future Cities.
It was an experience which equipped both client and audience for the future of our cities, containing inspirational demos, places to meet, relax, connect, learn, eat and drink. Built-in was an intelligent communications solution that allowed us to connect the citizens with plenary content, speakers, demos, HSBC and of course each other, from the minute they received the invite, and reaching way past the event itself.
We created an open, discoverable space, that provides opportunity for connections, engagement, catering and prosperity. To highlight the concept of ‘Smarter Connections’, we used HSBC’s financial graphs and urban design mapping language as our inspiration. The lines and connectors create devices that also reflect concepts of digitally smart, connected citizens.
Related projects View all work
