Since its launch in the early ’90s, a dedicated non-profit organization has been working tirelessly to improve the quality of life and build hope for those affected by a rare condition. Through its efforts, the organization has made significant strides in raising awareness, offering support, and funding research for its community. Driven largely by volunteer support, the non-profit recognized the need for professional assistance to continue expanding its impact into the future.
The organization partnered with MCI USA, which provided the agility, flexibility, and expertise needed to help revitalize its operations. The approach was versatile:
- Strategic planning: MCI USA introduced a new strategic planning process, enabling a clearer organizational focus for the coming years. This initiative helped define roles, responsibilities, and organizational priorities, setting the stage for sustainable impact.
- Brand and awareness campaign: Recognizing the rarity of the condition and the need for greater awareness, MCI USA’s creative team guided the non-profit through a comprehensive branding exercise. This included developing a new name, logo, color palette, and website, aimed at enhancing visibility and accessibility for those unfamiliar with the organization.
- Community Hub Launch: To foster a sense of community and support, the organization launched an online platform that allowed for meaningful interactions among patients, caregivers, and professionals, also enabling better data collection to tailor resources effectively.
- Centers of Excellence Program: A new initiative was established to identify and promote institutions providing specialized care for patients, facilitating a network for shared best practices and clinical trial development.
Results
The partnership between the non-profit and MCI USA yielded impressive outcomes and continues to do so:
- Enhanced awareness: Social media presence across platforms such as LinkedIn, Instagram, Facebook, and X grew by an average of 20%, significantly increasing the organization’s visibility.
- Community engagement: Within eight months of its launch, the online platform boasted over 1,450 active users, becoming one of the most engaged online forums in its service provider’s portfolio.
- Innovative care solutions: The establishment of the Centers of Excellence list with 20 programs across the U.S. provided invaluable resources and support for patients and caregivers.
Through strategic planning, innovative community support initiatives, and a robust awareness campaign, the non-profit, in partnership with MCI USA, has significantly expanded its reach and impact, setting a solid foundation for future growth and success.
