Dedicated to advancing research, providing emotional support and fostering community, a nonprofit focused on improving the quality of life for those affected by a challenging health condition recognized the need to better reflect their mission and goals. To achieve this, they decided to refresh their outdated branding and simplify their complex website, which impacted the user experience as well as the nonprofit’s ability to effectively communicate and engage with its community.
The Challenge
MCI USA’s creative team approached this initiative by first engaging in comprehensive discussions with community members to fully understand their core values and objectives. This collaborative approach led to a complete rebranding, including a new logo symbolizing the journey and challenges of the health condition, as well as a revamped website designed for enhanced user experience and accessibility.
• Branding: The rebrand included a new logo, identity and compelling tagline.
• Website redesign: The website was overhauled to simplify navigation and integrate the new branding, improving the overall aesthetic and functionality, which now supports better engagement and information dissemination.
Results
The rebranding and website redesign have significantly elevated the nonprofit's profile. The new brand identity and digital platform have enhanced their visibility and interaction with the community, facilitating increased engagement and support. The refreshed website now serves as a more effective tool in educating, connecting and mobilizing their community.
The partnership with MCI USA has not only revitalized the brand but also positioned the nonprofit for greater impact in their efforts to support people affected by this health condition. Through strategic branding and thoughtful design, MCI USA has helped strengthen the mission to improve the quality of life and pursue a cure.
How strategic partnership helped one health care association exceed revenue goals year over year
