MCI USA helped the association reinforce the importance of booking within the room block by engaging the top 100 exhibitors immediately before and after they secured their booth space in the exhibit sales office. Housing was opened for the following year at the current show, and we were able to shut down most poachers.
Results:
- The association’s room block grew from 4,600 rooms to 12,000+ rooms on peak.
- Additional contact with top 100 exhibitors.
- Most housing poachers shut down.
