The Challenge
Experiencing decreasing financial support from leading companies in its space, the world's largest professional organization for audiologists needed to both strengthen relationships with those companies and identity new business to achieve revenue goals.
The Solution
MCI USA worked to grow print and digital advertising and strengthen relationships with the organization’s vendor/supplier community by creating a loyalty program that provided value-added benefits to companies investing in print and digital products, re-evaluating the organization’s digital advertising offerings, creating lower-priced advertising opportunities for groups with limited budgets, and identifying new company categories and increasing direct-sales outreach.
Lasting Results
Through the loyalty program, increased digital offerings, and new business development, sales grew 74% in MCI USA’s first full year of representation and 165% after the second full year.
