The challenge
Grow awareness and showcase expertise
As with previous editions, Heads of State, NGO representatives, economic players and solution makers were invited to attend the two-day event on the French National Armistice Day to discuss future-focused issues and challenges faced by our societies and launch positive initiatives to overcome these issues.
More than 4,800 international invited visitors actively participated in the Forum programme which included 80 plenary sessions, workshops and round tables, and the opportunity for participants to meet and exchange with 60 solutions makers who presented their innovative solutions for the future.
The solution
A 360˚ marketing and engagement strategy
Perfectly in line with the Paris Peace Forum’s ambitions, MCI was able to demonstrate a specialised skillset that goes well beyond the logistical aspects required by the event.
To grow awareness of the Paris Peace Forum in France and beyond and to showcase its spokespeople’s expertise, MCI joined forces with logos France and DiG, two mci group brands specialised in press relation and social intelligence strategies.
The forum took five months of preparation, four days of set-up and no less than 846 talents were involved in the delivery of the event.
The results
Amplifying global reach with impactful engagement and coverage
Our 360° approach combining event engineering (including Realives, MCI’s in-house HR videoconferencing platform), strategic and editorial support, and creativity supported by the Association Forum de Paris sur la Paix team contributed to amplify the impact of this major event with some rewarding results:
- Up to 15,000 live stream views
- 55 members of the media attended the press conference (27 international and 28 French journalists).
- Nearly 380 press coverage
- 3 million tweet impressions during the two days of the Forum
- 720 broadcasting streams
- 47.3K media outreach
- 100,000 media interactions
Preparations are well underway for 2023 with both teams working together to bring the latest innovations to life and make the 6th edition, to take place at the end of the year, a success.
Contact us for end-to-end solutions that will grow your event.
