Designing a gala programme for Swiss Red Cross

THE CHALLENGE

The Swiss Red Cross needed to organize a charity gala event to support and raise funds for one of its international projects. MCI and Dorier designed and executed a themed experience to engage audiences and gain their support for much needed humanitarian cause.

Brand Swiss Red Cross

Industry Non-Profit

Service Experiences & Events

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THE SOLUTION

The gala event programme included the acquisition of sponsors, development of a creative theme, executing the event marketing and staging a full show production. The atmosphere created a perfect occasion to deepen relationships with donors whilst honouring the humanitarian cause and bring this community together. The night featured live music, fabulous cuisine and entertainment with a record 1,000,000 CHF funds raised. 500 guests attended the gala to support the occasion and learn about the Swiss Red Cross project.