Our approach
At MCI, our first priority is gaining an understanding of our partners' unique challenges and goals. Our team of experts works closely with each client to gather in-depth knowledge about their business, industry and market operating conditions. This allows us to strategise and create bespoke solutions that are not only effective but also aligned with their strategic objectives.
We engage in open and ongoing dialogue with our clients, ensuring that we fully understand their needs and expectations. This continuous interaction allows us to adapt our strategies in real time, addressing any emerging challenges and seizing new opportunities as they arise.
Creativity and innovation are integral to our process. We encourage our team to explore unconventional solutions that can drive significant improvements. Our commitment to innovation means that we are always looking for new ways to add value and deliver superior results for our clients.
We use a combination of quantitative analysis and qualitative insights to develop strategies that are not only data-driven but also informed by industry trends and best practice. This balanced approach ensures that our solutions are innovative as well as practical.
Real-world applications
Enhancing event success for a global organisation
Our partnership with doTERRA, a leading multi-level marketing (MLM) company headquartered in Salt Lake City, USA, highlights the effectiveness of our consultative approach. Through close collaboration, understanding their needs and providing tailored solutions, MCI Brazil delivered highly successful events that significantly grew in scale and impact.
“When you have a trustful relationship, when the clients understand that you are not a supplier but a business partner and trusted advisor, you are not working for your client but with your client,” says Fabio Rossi, Business Executive Director, MCI Brazil. “And as a trusted partner, we always ask ourselves what we can do better, what we can do different for our partners. Our relationship with this client is a case in point.”
Initially, we were tasked with organising virtual events during a time when such gatherings were new and challenging. Our first virtual convention for 2,500 attendees featured a high-production setup, including a stage with a piano and singers, which set the standard for subsequent events. The success of this event led to a second virtual convention with 4,500 participants, showcasing our ability to scale up quickly and maintain high engagement levels.
Recognising the importance of face-to-face interactions, we encouraged doTERRA to transition to in-person events, starting with a gala dinner for 450 attendees and a leadership event for 1,800 participants. Our strategic approach and innovative solutions resulted in the successful execution of these events, demonstrating our flexibility and commitment to meeting the client’s evolving needs.
In 2022, we managed several large-scale events, including a gala dinner for 550 attendees, a leadership event for 2,800 participants, and an annual convention for 6,500 attendees.
By 2023, the annual convention attracted over 10,000 attendees, the gala dinner hosted over 1,000 guests, and the leadership event saw 4,000 participants. This growth fostered a trustful and enduring growth partnership. We are now also helping this client with incentive trips and training.
Delivering strategic clarity for an association
MCI was approached with a unique challenge: to moderate a strategic workshop focused on the future of an association shifting from crafts to a niche building industry. This was a new area for us, involving a complex set of norms and regulations as well as sustainability challenges related to construction. We had just four weeks to prepare and execute the workshop.
Our initial step was to engage in thorough discussions with the client to understand their requirements and expectations. We conducted 30-minute video interviews with 15 board members and, afterwards, ensured that our insights from the interviews were data-driven and accurate. This approach allowed us to identify key issues and points of disagreement and mood between the board members, and to collaboratively design the workshop with the client, leveraging the interviews.
"This approach fostered a trustworthy relationship with the client, particularly with the president of the association," says Silke Weerts, Director, Association Solutions, MCI Germany. "As a result, we rapidly established a solid, trust-based relationship, which facilitated an open and productive dialogue."
The workshop was therefore highly interactive and productive, and resulted in significant strategic clarity for the association regarding the importance of transformation for their future.
“This case was an interesting example of the consultative approach. It also highlights and demonstrates the effectiveness of our Trusted Advisory methodology, which is built on understanding, collaboration and value creation,” says Silke Weerts, Director, Association Solutions, MCI Germany.
Embrace the consultative approach
By leveraging a consultative approach, we help our partners navigate their most pressing challenges and achieve their strategic goals. Our dedication to understanding, communication, methodical analysis, and innovative thinking sets us apart as a trusted partner in our clients' success.
Experience the difference that a truly collaborative and customised approach can make for your business. Contact us today.
MCI Content Team
