Engaging stakeholders in the identity journey
Engaging stakeholders (employees, customers, and partners) in your corporate identity journey is essential if you want to build a cohesive and authentic brand.
Internal communication
Transparent communication and a shared sense of purpose are important when building a unified workforce. When employees understand and connect with the company’s values, they naturally become ambassadors for its identity. This doesn’t happen by accident - it requires deliberate effort as part of your overall corporate communication strategy.
Regular town halls allow leaders to share updates and more with their workforce in a way that fosters truth and transparency. Open forums also give employees a voice, encouraging collaboration and innovation. Furthermore, inclusive decision-making ensures staff feel their input matters, strengthening their connection to the company’s mission.
Ultimately, when employees feel valued and informed, they’re more likely to embrace the company’s purpose. This doesn’t just boost morale, either. It leads to a team that lives and breathes the corporate identity, amplifying its impact internally and externally.
External communication
The interactions your organisation has with customers and other external stakeholders also matter greatly in your company communication strategy. As such, when you get them involved in co-creating your brand narrative, it makes them feel connected to your company’s identity.
Ways to achieve this include:
- Soliciting feedback through surveys or social media. This clearly shows that you value their opinions and if you then go on to act on this feedback, it serves to further strengthen trust.
- Collaborative projects, such as the co-development of products. This aligns your brand with meaningful actions and shared goals, creating narratives that both parties support.
- Regular newsletters and webinars also help to keep stakeholders informed and engaged. This ongoing dialogue fosters investment in the company’s journey.
By involving customers and other external stakeholders meaningfully in your corporate communication strategy, your company transforms its identity into a shared journey. Authentic, collaborative communication builds trust, turning stakeholders into vocal advocates.
Actions as strategic communication
While your company communication strategy should focus on the messaging side of the equation, you shouldn’t forget that actions often speak louder than words. As such, it’s necessary to also complement your verbal messaging with concrete initiatives that are in line with your stated values. Again, this demonstrates the kind of authenticity that shows that your words aren’t empty to all stakeholders.
For instance, the MCI team helped Quiksilver, the leading surfing and lifestyle brand, to raise awareness about plastic pollution in the oceans. We assisted them in designing and installing a life-size wave sculpture made from recycled plastic bottles at the Boardmasters Festival.
This tangible representation of their environmental commitment engaged audiences effectively, resulting in over 3 million social media impressions and 134,638 interactions. It showed that when companies translate their values into concrete actions, they communicate more powerfully than words alone.
Using corporate identity as a catalyst for innovation
Corporate identity, when strategically communicated, can become an effective catalyst for innovation. By properly articulating your company’s values, vision, and purpose, you inspire fresh thinking, while attracting top talent and instilling an environment of creativity.
The right company communication strategy ensures these elements resonate consistently across teams, empowering employees to experiment and innovate confidently.
For instance, MCI collaborated with a global energy company SLB to revolutionise its corporate event, blending innovation with tradition to inspire its audience. By integrating advanced technologies like augmented reality and immersive experiences, they effectively communicated the company's commitment to innovation and transformation.
This strategic alignment of identity and communication served to establish a culture of exploration and cross-disciplinary collaboration, which in turn, helped to drive the development of innovative solutions.
Ready to elevate your corporate identity? Talk to our experts today
Having a strong corporate identity is crucial to success in the modern business arena. As we’ve covered here, your corporate communication strategy must go beyond logos and slogans to also focus on authentically connecting with people. When you have the right approach in place, you’ll ensure that every interaction you have with people inside and outside of your organisation reflects your company’s values completely.
At MCI, we bring decades of expertise in delivering tailored engagement services that help businesses amplify their corporate identity through effective communication strategies. From promoting internal alignment to creating authentic connections with external stakeholders, we’ve supported organisations across industries in achieving meaningful and measurable results.
So, if you’re ready to safeguard your corporate identity now and in the future, reach out to our team today. Simply fill out our contact form with your company details and project information, and we’ll be in touch promptly to explore how we can help.
MCI Content Team
