Trend #2 - Decentralised event models
For many years, associations have tended to rely on holding one main flagship event per year. However, this established model is fast becoming impractical because of aspects like travel costs, time restrictions and an increasingly unstable global landscape. As such, people attending events now expect more accessible options and it’s why decentralised event models are gaining serious traction.
Why is a decentralised model preferable? It allows associations to maintain engagement without requiring all members to be physically present in one place. Instead, events can be spread across multiple regions, with keynotes and discussions live-streamed to ensure that consistency is achieved.
This benefits associations in a number of ways:
- Decentralised events help to increase accessibility and ensure that people are able to attend without having the hassle of travelling for hours.
- A reduction in costs. Running multiple smaller events is often a more cost-effective approach than holding one massive conference.
- An expanded reach. A global association could host simultaneous events in different countries, all connected by virtual programming.
By implementing a hybrid approach, where physical, regional events are complemented by a digital hub, associations can boost accessibility while maintaining the prestige of their larger gatherings. It’s something that was used to great effect by MCI for FEWA.
Trend #3 - Wellness-integrated event design
With an increasing awareness of mental and physical health in the professional sphere, event fatigue (burnout caused by packed schedules with back-to-back sessions, little downtime, and high demands for attendee attention) is a growing concern.
Long conference days filled with endless sessions, networking obligations, and screen exposure can have a big influence on how much each attendee enjoys their experience. Consequently, associations that prioritise wellness at their events tend to see better engagement and more information being retained.
Associations can prioritise wellness in a range of ways:
- Events can be designed with mental well-being in mind by scheduling regular breaks, offering meditation zones, and providing opportunities for unplugged networking that doesn’t revolve around digital screens.
- You could try reimagining networking formats. Instead of holding cocktail receptions, think about perhaps offering walking meetings, outdoor discussions, and wellness-focused social events.
- Offer healthier catering options. Coffee-and-pastry breaks are a staple of many events, but they’re not the healthiest. Instead, you might want to offer brain-boosting foods (like fish, vegetables and fruit). By also offering plenty of opportunities to hydrate, you’ll ensure attendee energy levels remain steady.
Wellness is an oft-forgotten aspect of event management, but by focusing on it, associations can not only offer a better experience for their attendees but also ensure that no one becomes disconnected and unengaged with the content being provided because of tiredness.
Trend #4 - AI-powered personalisation and engagement
The mark of a memorable event is when everyone leaves feeling as if the content provided has been curated for them specifically. While this may once have been a pipe dream, AI-powered personalisation can make it a reality right here and now.
The truth is that artificial intelligence is revolutionising the way events are planned and experienced. Attendees no longer want generic experiences - they expect content, networking, and recommendations tailored specifically to their needs.
The ways that associations can leverage AI in 2025 include:
- Personalised event agendas. AI-powered platforms can analyse attendee preferences and generate customised schedules based on their interests.
- Intelligent networking matchmaking. AI-driven tools can suggest connections based on shared professional goals, making networking more strategic and meaningful.
- Smart chatbots and virtual assistants. AI-powered event assistants can answer attendee questions instantly, help them find sessions, and even provide real-time translation.
- By embracing AI-driven personalisation, associations can create events that feel tailored to each attendee, increasing engagement and overall satisfaction.
OneSystem Plus by MCI features AI that can be used to curate agendas, suggest networking opportunities, and enhance engagement in real-time. By embracing these tools, associations can deliver truly customised experiences that leave a lasting impact.
Making use of event trends for success in 2025
As we can see, there’s a lot going on in 2025 in the event sphere - something that’s going to lead to some truly incredible events. Of course, success requires resources and expertise, meaning that many associations outsource their event management needs. With something this important, you must choose the agency you work with wisely.
At MCI, we have years of expertise in helping clients create unforgettable event experiences. So, if you need assistance in this area, you can either take a look at our full range of engagement marketing services or reach out to our team today. Doing so is simple. Just fill out our contact form with details of your needs, and we’ll be in touch promptly to explore how we can help.
MCI Content Team
