Leveraging Technology
Assistance is available to event managers in the digital age in the form of modern technologies that support consistent quality across global event production. Advanced event management software packages are able to streamline the planning and execution phases, allowing you to more easily coordinate all the various different moving parts - from guest management to audience engagement analytics.
Virtual and hybrid event platforms also represent another indispensable tool that allows companies to broaden their reach and engagements. They offer real-time communication tools, facilitating collaboration between teams that may be spread across the world.
Building a skilled and reliable team
The old adage of a company’s most valuable asset being its people endures and it absolutely applies when talking about global event production. Nothing of what we’ve spoken about so far is possible without a skilled team in your corner to support the process.
When recruiting for this team, it’s necessary to hire people who can handle the complexities of event organisation involving different locations and cultural contexts. They must possess the required technical skills but also have strengths in problem-solving, creativity and adaptability.
Local expertise is crucial
We’ve briefly touched upon the importance of catering for cultural nuances, but it’s worth reiterating, as it’s very important to your event’s success. By hiring people with local expertise, you’ll not only have someone who understands any regional logistical challenges that might exist, but also insight into local customs, traditions, communication styles, and social norms.
Once your team is in place, continuous training and development is wise, so that their skills are updated in line with the latest industry trends and technologies. Staying ahead of the curve in this way is essential when attempting to innovate in this space.
Whichever way you look at it, a skilled, trained team led by highly focused leaders is a non-negotiable when it comes to exceeding event expectations on a regular basis.
Ensuring clear communication
Needless to say, clear communication is another essential element for the successful execution of your events. The only way to ensure it’s present is to ensure that robust protocols are established for communicating with your teams, clients, vendors and other stakeholders.
There’s a whole host of options available, such as traditional email, instant messaging platforms, video conferencing and project management software. They serve to keep everyone on the same page, regardless of geographical location.
Finding the right tool for the job
Which is the best communication tool for global event production? That depends on the events you’re planning. Start by identifying your events’ specific requirements, as they will inform you as to whether you need access to functions like real-time collaboration, face-to-face meetings or file sharing.
Other factors like the size and complexity of your events and the geographical spread of your team play their part. The same applies for the preferred options of the teams involved, as their insights will tell you a lot about what works best.
Also, be sure to test different options within your teams to assess effectiveness and compatibility with other event management software you might be using. Finally, don’t forget to ensure that the tool you use is safe for your data and has reliable customer support available when required for everyone in your teams.
Quality control and continuous improvement
As is the case with many other business processes, your approach to your global event product is subject to alterations in line with industry changes. Maintaining consistently high standards also involves identifying potential issues before they impact your event. By carrying out our regular equipment tests, and process evaluations, you’ll ensure that nothing is overlooked.
Every event you hold provides you with lots of actionable data with which to refine your future productions, sourced via attendee surveys, data analysis and more. What worked well can be repeated while other areas can be adjusted. You’ll find that every exceptional event experience goes through a constant process of assessment and refinement.
Need help creating a consistently amazing event experience? Our experts are ready to assist
Amazing event experiences don’t happen by accident. They’re the result of a huge amount of planning and preparation, and that’s even more applicable when it comes to creating a consistently amazing experience across many different locales. Exceptional global event production takes a considered approach, incorporating many parts, as we’ve seen here.
The complexity and expertise required for such an undertaking lead many to partner with an agency to help them create events that hit the high notes every time. That’s why many choose to work with us, as we have a great deal of know-how in this area.
At MCI, our team is responsible for some of the most impactful events happening around the world. We’re the people experts and our engagement expertise is what allows us to help clients inspire interest and start conversations with their target audiences.
To find out more about us and the work we do, take a good look around our website that’s replete with examples of our past work. Alternatively, to chat with our team about how we can help you, enter your details into our contact form today.
MCI Content Team
