As a global marketing and engagement agency, MCI understands the demands on our partners. Brands, organisations and associations must strive to build engagement and loyal, international communities and keep a loyal customer base while at the same time reaching and resonating with the youth market.
The value of original and creative content and strategies for memorable customer experience cannot be underestimated. At the same time, those responsible for events are required to deliver a seamless experience for attendees while increasing return on investment, often against the backdrop of limited budgets, resources and time.
Introducing three of MCI's leading event optimising solutions that are transforming global event management and delivering engagement solutions for corporates, brands and associations.
Realives is a unique solution to transform your digital meetings into an engaging experience, says Jérémi Benoit, Digital Project Director at Realives. “This software allows your speaker to see your audience in a large mosaic, allowing him/her to witness any reaction and adapt his/her speech just as if they were in the same room.
“Enhance the interactions with the audience during live discussions with an easy-to-use back office offering all the control you need over your audience, mic level, video quality, and even an intercom in-app. All of this combined into a full high-definition (HD) video stream for every participant in the room (limited to a thousand participants).
“With Realives, you get to keep full control of your meeting and put your audience and speakers in the same room.”
Gianluca Polenta, Corporate Division Director at MCI Benelux, explains that TRACE is an omnichannel solution that effectively and efficiently manages event financial data.
“In order to respond to the increasing demand from our clients for data, reports and insights, MCI – together with its technology partner – has developed TRACE, a platform that brings technology, data and AI under one roof allowing customers to obtain data and insights on their spend categories.
“Or clients came to us saying that they don't have reconciliation between events and their accounting system for the purpose of evaluating return on investment. So we started working on a solution that gives our clients that transparency and accuracy, a state-of-the-art tool that delivers the financial data monitoring they need as well as the event management system. TRACE is the result.”
Naomi Green, Marketing Manager: Associations, Meetings & Events at MCI USA explains that OneSystem Plus is a robust platform that combines the best of traditional SaaS and custom platforms — without their limitations — and combines them into one platform.
“OneSystem Plus gives show organisers the speed, control and customisation that no other platform on the market can. It allows them to build and launch their registration site faster than the competition. What once took months, now takes weeks with no programmers needed.
“OneSystem Plus also allows you to control the user tools that will allow your attendees to get the most done with the least hassle and time. For example, it leverages the most widely used housing platform and books more hotel reservations than any other in the world. Whether big or small, simple, or complex, OneSystem Plus provides a one-stop shop for all your event needs.”
For a deeper dive into what each solution offers, read on.
REALIVES
Optimising virtual event streaming and hybrid solutions
Realives offers a seamless blend of high-definition streaming and real-time video conferencing with zero latency.
Why Realives stands out
Imagine high-definition streaming meshed with the real-time immediacy of video conferencing. Developed initially for business-to-business events, Realives delivers the technology for an interaction-rich experience for your audience, with absolutely no lagging. It can virtually replicate the warmth of in-person interactions.
Key features of Realives
This simple-to-use, high-quality streaming experience delivers high-definition visuals. Skip software downloads and dive straight into a 1080p HD experience.
Innovative features for audience engagement include:
Participatory mosaic grid screen: Engage with a large audience with a mix of up to 300 active participants alongside an additional 1,000 remote viewers.
Virtual co-location: Teleport speakers from worldwide locations and bring them together on one virtual stage for multi-panel discussions, in real-time high definition with no lagging.
Multi-session capability: Host multiple plenary sessions concurrently in different locations through a single, streamlined HD platform.
Hybrid events: Ensure a consistent experience for both in-person and remote attendees, with multilingual broadcasting.
Realives adheres to GDPR, CCPA, and PIPEDA regulations and does not store any information unless specifically requested. Event access is restricted to invitees only.
This technology allows for real-time interaction between speakers and the audience, wherever they are. Even fun, interactive tools, like polls and quizzes are possible that facilitate engagement between panels, speakers, on-site audiences and digital viewers.
Realives in action
MCI France and Realives revolutionised Moët Hennessy’s World Purchasing Convention. 150 attendees immersed in an interactive mosaic while eight speakers from various locations were beamed live onto a unified set.
Realives is a subsidiary of MCI, offering solutions designed to optimise your virtual presentations and bring you closer to your audience.
Find out more here: https://www.realives.com/
TRACE
Strategic Meetings Management (SMM) programme
TRACE is designed for real-time data integration for events’ project managers. It delivers complete 360° information specific to your event at the touch of a button: spend insight, budgetary control, savings, leverage volume, improving quality, managing cash flow, improving duty of care, enhancing business decisions, and saving time.
Why TRACE stands out
So often, event data exists in isolated silos. TRACE bridges those gaps, providing a holistic data overview for events by integrating data across platforms.
TRACE looks at all potential meeting data sources within your company and uses advanced data vaulting technology to consolidate the data and present you with near real-time event input across all aspects of spend and engagement performance.
TRACE's key features
TRACE allows you to:
- Streamline meeting and event registration and optimise event efficiency
- Ensure you meet your meeting objectives by using the comprehensive tools for calculating ROI
- Leverage end-to-end solutions for a seamless sourcing and procurement process
- Manage your activation with top-tier event execution tools
- Deliver an enhanced guest experience using the attendee engagement tools and apps
- Streamline financial processes with TRACE’s cutting-edge payment and reconciliation solutions, and
- Consolidated data storage for secure and accessible information. Have the data analysis you need at your fingertips, from social media analytics to structured meeting reports.
This programme delivers real-time insights into every aspect of your event with user-friendly dashboards that provide clear overviews. It is compatible with a range of other platforms, ensuring a smooth operational flow, and because it’s a cloud-based event solution, TRACE ensures accessible and consistent performance.
TRACE was developed by MCI Belgium. Learn more here: www.Trace-solution.com
ONESYSTEM PLUS
Event housing, lead-generation and event registration platform
Engineered to cater for any event, from intimate gatherings to enormous conventions, OneSystem Plus delivers best-in-class registration services, housing services, and AI-powered lead cultivation services to MCI clients worldwide.
Why OneSystem Plus stands out
OneSystem Plus addresses the need for an integrated, efficient, and user-friendly event management solution in an increasingly complex and competitive environment. In a landscape where timely execution and attendee engagement are crucial, the platform brings several unique aspects to the table. Firstly, it combines the benefits of both SaaS and custom platforms, offering the flexibility and scalability of the former with the customisation capabilities of the latter. This hybrid approach allows event organisers to modify and adapt the platform according to real-time needs, providing a level of agility seldom seen in the industry.
Another differentiator is the platform's emphasis on time efficiency. In an industry where time-to-market can be a critical success factor, the ability to set up registration sites in days, rather than weeks, can be invaluable. OneSystem Plus negates the need for specialised programming skills, thus removing one of the primary bottlenecks in event setup. Furthermore, its compatibility with major Association Management Systems (AMS) and Exhibition Management platforms makes it versatile and easy to integrate into existing systems.
Adding to its standout features is the robustness of its data and analytics capabilities. Custom dashboards, cross event reporting, and a plethora of other reporting options offer organisers granular insights into event dynamics. This data-centric approach not only helps in understanding the immediate event but also aids in strategic planning for future initiatives.
Key features of OneSystem Plus
The event registration software is designed to be highly customisable and efficient. The suite of user tools offered enables event organisers to tailor the registration process, thereby improving the attendee experience. On-site registration is also optimised for quick and convenient entry.
The platform also simplifies the often-cumbersome process of housing services, from the early stages of hotel contracting to final room assignments. This feature aims to increase in-room block bookings and enhance attendee satisfaction.
A suite of tools is available for maximising attendee engagement. Features like audience matchmaking and an on-demand content library are designed to keep the attendee involved and invested, enhancing their overall event experience.
OneSystem Plus provides comprehensive reporting and analytics features. Custom and standard reports can be generated, alongside customised dashboards for real-time insights. The emphasis on data analytics makes the platform a powerful tool for not just operational efficiency but also strategic planning.
OneSystem Plus allows for seamless integration with third-party apps, offering event organisers the flexibility to leverage external tools and platforms based on the specific needs of an event.
The platform prioritises data security and compliance, featuring robust security measures, GDPR compliance, and support for multiple languages and currencies.
OneSystem Plus brings to the table a combination of flexibility, efficiency, and in-depth analytics, providing a comprehensive solution for modern event management needs.
This tool was developed by MCI USA. Read about it in more detail here: https://www.wearemci.com/en-us/services/registration-housing-and-lead-cultivation
MCI Content Team
