Email campaigns
With all of the bells and whistles on offer from social media in the modern era, it would be easy to overlook email as an effective marketing channel. The truth is, it's as strong and relevant as ever and a crucial tool for your CRO/NGO marketing strategy.
Using a systematic approach, you can grow your email list and greatly broaden your reach. This channel works together with your social media profiles and website to create a loyal and engaged following. Lead magnets like free webinars, eBooks and other incentives can also be employed to encourage sign-ups for little or no cost at all.
Other aspects of email campaigns to be aware of include:
- Segmentation is another useful tool for ensuring that the content you create is specifically tailored to each person's interests and values. Your base can be grouped by factors like volunteer activity, event attendance, and donation history. This high level of personalisation is crucial in making people feel like you're speaking directly to them, which boosts the chances of a strong connection and a contribution being made.
- Automation Tools can be a big time-saver when it comes to managing your email marketing efforts. Configured in the right way, responses are triggered when certain actions are taken so that your team is not weighed down by having to respond to every interaction personally.
As your campaign grows and your email base grows, these automation tools also help with segmentation and performance tracking so you can spend your time in other important areas of your business.
Strategic partnerships
We briefly touched upon partnerships with influencers a moment ago as part of marketing strategies for nonprofit organisations. However, this can be taken to a whole new level to breathe life into your marketing campaigns. The impact of your charitable organisation partnering with big businesses can open your cause up to much broader audiences.
As can be seen by MCI UK & Netherlands work on the One Young World Summit, strong working relationships were formed with major corporations like BP, Johnson & Johnson, Jaguar Land Rover and Coca-Cola. These partnerships were pivotal to the success of the summit and meaningfully expanded the event's impact and reach.
Corporate social responsibility initiatives
CRO and NGO marketing is typically aimed at an audience with a high level of ethics and fairness at its core. Naturally, Corporate Social Responsibility values are likely to be important to this demographic. By leveraging CSR initiatives, non-profit organisations can demonstrate their commitment to striving for good and partner with businesses.
The mutually advantageous nature of this collaboration makes it easier to find interested businesses and access benefits like increased visibility and volunteer and financial support. Your organisation benefits, but so do the businesses you partner with, as they get to show themselves as companies with ethically aligned values.
Utilising analytics
Along with all of the benefits that technology has brought to CRO/NGO marketing, the ability to monitor the success of your campaigns is greater than ever. Google Analytics is just one of the many tools that can offer details insights into the kind of engagement and reach you're achieving.
Social media platforms also offer tools that allow interaction to be tracked to the nth degree, with user behaviour, conversion rates and more able to be closely monitored. Even if your marketing plan is hitting the heights from the outset, there are always improvements that can be made, and this insight tells you what to adjust and by how much.
As a CEO, Executive Director, President, Board Member or Volunteer Leader of an NGO or CRO, you need to keep all stakeholders informed of how your efforts are progressing. By keeping a firm grip on key metrics and areas for improvement, you can reassure supporters that your organisation—and their donations—are in safe hands.
Need help with your organisation's marketing efforts? Talk to the experts
An impactful non-profit marketing plan requires a holistic approach that utilises every tool in your toolbox. It's important to leverage the power of social media and email marketing and create a constant stream of engaging content that encourages interaction. Making the right partnerships can also have a huge impact on your success.
It's all about doing everything you can to shine a bright light on your values and the good your organisation does in the world. It can be a complex task with various moving parts, which is why many choose to engage with an experienced marketing agency for support.
At MCI, our experienced team has the know-how needed to generate the visibility and interaction that modern NGOs and CROs need to thrive. With our assistance, non-profit organisations can attract the necessary support with innovative, thought-provoking strategies.
To learn more about us and what we can do, take a look at our full range of engagement marketing services, which cover all aspects of inspiring people. Alternatively, get in touch with our team that's ready and waiting to help you get the results your efforts deserve.
MCI Content Team
