Leveraging technology for a completely unique experience
If innovation is what you seek, nowhere is it more readily available than in the world of technology. By leveraging cutting-edge tech product launch events, you can offer amazing and unique experiences that capture attention and provide unparalleled levels of entertainment and engagement. Traditional events simply can't compete when the latest tech, such as VR and AR, is utilised to its fullest.
- Virtual Reality (VR), for instance, can be used to create entirely virtual environments in which people can explore what you have to offer. Highly interactive experiences can be provided that offer an entirely different way to interact with your product.
- Augmented Reality (AR), on the other hand, allows you to overlay digital information, images, and even sound over reality so that the viewer can make better sense of what they're seeing. It can be an extremely impactful marketing tool.
To see this state-of-the-art tech being used to great effect, look no further than the collaboration between MCI and SAP (Systems, Applications, and Products in Data Processing) (SAP), the German multinational software corporation.
The use of AR and VR as part of this product launch event allowed people to understand the perspective of everyone in the supply chain. It also helped to make sense of what - to some - is a very complex and hard-to-grasp subject while highlighting their product's unique benefits.
Getting social media influencers to amplify your message
While using social media influencers in your product launch event management approach might not be new, it can certainly be effective. When you enlist anyone from the various levels of the social media influencer pyramid to amplify your message, it can add real substance to your product launch event.
They can bring with them a huge and loyal following who hang on their every word, helping you share engaging content, updates, and live coverage of your event. This approach boosts not just your visibility but also your credibility through what's perceived as an authentic and unbiased voice.
Post-event engagement is equally important
After all the pomp and fanfare of your product launch has come to a close, your innovative ideas will hopefully have had the desired impact on anyone who attended. The question is - how can you know for sure? That's where post-event engagement comes in, which is an equally important part of the process.
Effective ways to gather this insight include social media interactions, targeted email campaigns and feedback surveys. Exclusive content and offers can be used as an incentive in exchange for sharing highlights from your product launch event and creating posts to encourage a continuation of the conversation about your new product.
Not only does the info gained help you assess your current event's success, but it also helps to inform future product launches you might have in the pipeline. On top of everything else, it makes attendees feel more connected and valued - all of which are highly desirable outcomes.
Ensuring your product launch event is a success
A successful product launch event does not happen by accident. It takes hard work, planning and the know-how that comes from years of experience in the field. Success also requires the use of creative product launch ideas that create a buzz that stays long in the memory.
The use of innovative strategies has become something of a non-negotiable due to the high level of competition in the commercial world, so it’s not something that you can afford to ignore. It’s also why you need to choose the agencies you collaborate with wisely.
At MCI, we have a proven track record in product launch event management, and our expert team understands what's required to elevate your brand above the rest. To find out more about us and what we do, take a look at our full range of services. Alternatively, get in touch with our team today and we’ll show you from minute one that your success is our number one priority.
MCI Content Team
