THE CHALLENGE
ARIIX was looking to create 2 bespoke events for its people, an awards show to recognise and reward its best representatives and a sales conference to launch a new product and communicate key messages to the sales community. Both experiences were designed and delivered by MCI in a hybrid format: broadcasted live from 3 high-tech studios with an in-person audience and participants joining online from across Europe.
Both audiences could enjoy top-class entertainment, custom curated content, motion graphics and videos all produced to ensure 2 VIP high-energy event experiences. The team took a traditional online meeting and turned into an entertaining live TV broadcast, making both awards show and sales conference an occasion to reward, motivate and incentivise ARIIX’s community.
