MCI Brussels employed a comprehensive approach focused on omnichannel marketing, digital innovation and compelling storytelling to enhance the event experience, connect all stakeholders and bring the patient-focused theme to life.
Our omnichannel marketing strategy ensured consistent engagement across all stages of the event. Before the event, targeted email campaigns, personalised content and social media engagement drove anticipation and boosted registrations. On-site, the event used real-time social media updates, live streaming of key sessions and a dedicated event app to keep participants informed and actively engaged. After the event, momentum was sustained with follow-up emails, video highlights and curated content to deepen community connections.
Digital innovation employing cutting-edge tools played a pivotal role. Advanced analytics optimised marketing performance and tailored content to specific audience segments. Interactive technologies, such as live polls, Q&A sessions, and chat tools, encouraged participation and ensured attendees felt heard and involved.
The theme, "putting patients at the heart of clinical data management," was brought to life through creative storytelling. Keynote sessions and digital platforms featured patient stories that humanised the technical aspects of clinical data. Dynamic, data-driven visuals and immersive video content reinforced the event’s message while capturing the audience’s attention.
