MCI Brussels has worked with EADV for the past two years, creating unique Digital Marketing Strategies that have delivered record-breaking registration numbers. For the 2024 EADV Congress, MCI Brussels developed a digital marketing strategy, leveraging Google’s Programmatic Advertising platform, DV360, Facebook and LinkedIn. DV360 allowed for precise targeting based on keywords, audience characteristics and the EADV’s existing database. This enabled us to engage both current members and new, highly relevant audiences.
The campaign included 15 targeted sub-campaigns designed to capture attention through diverse content formats, such as frequently updated banners, videos and social media boosts. Visibility was amplified through paid ads and social media boosts.
By analysing user data and continuously updating content throughout the campaign, we maximised engagement by serving fresh, relevant material that encouraged interaction and boosted traffic to the EADV website.
Key pages, including Registration and Congress subpages, saw high levels of interest, showcasing the appeal of the event to a global audience.
