THE SOLUTION
Given how close the issue of sustainability is to the heart of Bordier as well as ours, MCI Geneva embarked on the mission of creating an eye-opening night that would raise awareness on the importance of protecting our planet.
The 400 guests gathered at the Art and History Museum of Geneva. For the occasion, a crystal tent, big enough to contain 400 people, was built in the garden of the museum. Giving atmosphere to this historic night were mesmerising projections surrounding guests 360 degrees – an immersive seabed environment created for this important anniversary. This way, guests could really feel as part of our planet and understand the urgency of environmental protection.
