Working closely with the client, we designed a multi-faceted experience encompassing plenary sessions, business unit activities, brand-centric experiences, and celebratory elements.
The Surgical BU was a long-standing and competitive team. To ignite the healthcare professionals’ team spirit and foster connections, we created “The Surgical Olympics”, an interactive experience inspired by the spirit of the Olympic Games, a global symbol of excellence and competition. Every aspect of the event, from the set design to speaker presentations and activity concepts, mirrored iconic elements of the Olympics.
The event space itself was transformed into a giant athletic court where a track-inspired runway seamlessly integrated with the LED-based main stage, extending the space for a fully interactive and immersive experience. Gamification, a powerful tool for boosting engagement, provided opportunities for playful engagement. For example, the traditionally static presentations were transformed into dynamic challenges and "5-minute talk" competitions, where participants had to focus on delivering captivating presentations within a tight timeframe. Speakers moved freely throughout the room, interacting with all the team members.