To address the identified challenges, we proposed a strategy that broke with traditional formats. The change of venue, with a larger space and linked to the sector of activity, was a key axis to improve the experience of exhibitors and visitors. A reworked offer of sponsorship packs, with the introduction of the silver pack, made it possible to promote the best positions for exhibitors, thus responding to the growing demand for prime locations.
In addition, we introduced innovative formats to surprise a loyal audience while attracting new audiences, particularly young professionals. Finally, a transition to a hybrid format was orchestrated to guarantee a digital experience as rich as the on-site one, thus expanding the reach of the event.