Together with our client, the International Carwash Association, we conceptualised an event where innovation and collaboration could flourish across various platforms.
In order to match local expectations, we developed and built all event concepts from scratch, from brand identity, including the logo, to the overall exhibition design, and comprehensive digital marketing strategy.
Our strategy focused on the following key areas:
- Marketing & communications (including narrative development and email marketing): We aimed to boost awareness on European launch, activate communities and members through digital channels, and generate marketing qualified leads.
- Conceptualising & graphic design (including setting visual identity branding guidelines, and design of all digital and print collateral): We developed a visual narrative, creating a unique and distinct brand presence both digitally and offline.
- Sponsorship & exhibition sales (including sponsors & exhibitors handling).
The most significant feature of the Carwash Show Europe would be the Innovation Centre – a dedicated space where exhibitors could showcase their most pioneering products.
