Our strategic team crafted a hybrid marketing campaign that included direct interactions at the Congress, digital marketing strategies for social media, email campaigns, and a unified brand identity. The Congress theme, "Redesigning Energy for People and Planet", highlighted the global push for sustainable energy transitions.
The strategy included:
- Offline activations: Face-to-face engagements at the Congress with industry leaders, sponsors, and organisations.
- Digital marketing: Social media management, website design, email marketing, Google advertising, and video production to fuel conversations around energy sustainability. Our content encouraged the global energy community to think differently about the challenges and solutions in the sector.
- Holistic visual identity: MCI established a distinct and cohesive brand presence, ensuring all materials – from logo development and branding guidelines to physical and digital collateral – visually aligned with the Congress theme, "Redesigning Energy for People and Planet". This theme emphasised the need for clean, inclusive energy transitions globally.
- Sponsorship and exhibitor management: The sponsorship programme was tailored for both digital and in-person platforms, helping secure key partnerships. Our communications
- Project management: We oversaw all logistical, financial, and social programme aspects, ensuring a seamless experience for over 8,500 participants across 118 countries.
