Challenge
In India the event had around 6,000 employees at the live locations and was hosted in three locations: Two of which were in Bangalore at STCB (1400pax) an internal venue and the SBO Bengaluru at the Sheraton Grand Whitefield (3300pax) and SBO Chennai (1300pax) was at the Leela Palace Chennai.
Result
They got to experience interesting content, show & tell booths, where different global booths were integrated into one object. There were also some fun interactive & learning experiences in each zone that consisted of the following experiences:
Lightining Talks, Pub Quiz, Dilemma Deep Dives, Global Booths, Local Booths, and Exhibition Walls including some fun photo-booth, engagement zones, speed dating and live performances as well.
Throughout the Brand Identity of the PT-festival was translated into a matching design and use of color for the furnishing of the event locations.
